Tag archives: Writing

There are a few common myths that often deter smaller companies from investing time and money in writing bids. Here at Bid Perfect we hear them regularly and thought we would write a few words about the three myths we hear most. If you have ever considered any of them to be true, perhaps now is the time to re-evaluate your thoughts.

About two thousand years ago, Aristotle wrote Rhetoric, a seminal work of philosophy, which analysed the use of language as a tool to develop and deliver a persuasive argument.

“What is the main reason a bid fails to win?”

This is the question we are asked more than any other and it is one for which, on the face of it, there is a simple answer. Our response is that a bid fails to win because it does not convince the reader. Always assuming you have selected an appropriate bid in the first place and priced it competitively, you must then persuade your prospective client that you are a capable organisation with the depth of resource, the expertise, the empathy and the solution to meet with their objectives. Then you must be able to prove it.