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Our two-day Bid Skills open courses are delivered as part of our Bid Perfect Academy dedicated training division. Places are available to anyone who needs to understand how to write consistently winning bids. 

Whether you are a freelancer wanting to improve your skills, a smaller company requiring training for up to four individuals, or a large corporate entity with an ad hoc requirement, this is the ideal option for you.

Each course is limited in numbers to increase interactions, and knowledge retention, with the trainer. Participants will leave the training event feeling empowered to write compelling and convincing bids.




Due to the issues surrounding social distancing, Bid Perfect cannot offer compliant training facilities at the moment.

We are therefore delighted to offer a monthly schedule of online, one-day open bid skills workshops.

Bid Perfect has been providing online versions of our entire portfolio of workshops throughout the pandemic and many companies have taken full advantage of the available cost efficiencies. A virtual seat on our open course is just £149.00+VAT.

You get to take part in the UK's finest bid training without having to leave your home or office. For more details or to book a place, please just drop us an email with your details and preferred date to:

Stay safe out there.

The Bid Perfect Training Team.


An investment in our training courses represents outstanding value for money.

​​We know that if you look hard enough you will find someone offering bid 'training' for £99 – which means you get to sit for a couple of hours in a roomful of 50 people, all struggling to take notes by leaning on the arms of their chairs.

​Our training fees include a hard-backed workbook, all course materials, a soft-copy of the course presentation, plus lunch and refreshments.


Open courses: 2021

Please note: all courses are currently scheduled to take place at our training location in Woking, Surrey. However, social distancing and general pandemic restrictions may mean we switch to an on-line delivery format.

14th & 15th APRIL
20th & 21st JULY
19th & 20th OCTOBER



Our Bid Academy winning bid courses have been meticulously developed over a decade to meet every bid training requirement.
​Our courses will help you to write consistently winning answers, give you more confidence when strategising a bid, and ultimately increase your bid win rates. This means you will win more clients, increase your revenues and profit, and be better equipped to successfully defend existing contracts. No matter what your market sector is, or the size of your company, we will have a training option for you. We provide learning programmes in the UK and globally.



A range of courses and extension workshop options that address the needs of large companies that need to increase the bid writing skills of many individuals involved in bid projects.



Want to learn at your own pace? eLearning could be the option


The Bid Skills course provides the right platform for bid professionals and bid contributors to know what makes a winning bid.

The course is easy to understand and includes techniques which can be simply and quickly adopted. The content is a blend of commonly acknowledged best practices, which are used by professional bid teams around the world, and unique tools which have been developed by Bid Perfect.

Through a range of media, exercises and an interactive trainer, delegates will understand why certain bids win and others fail, providing them with the skills and knowledge to write winning bids.

The principal modules and content elements of the two-day workshop are as follows:



1. The Golden Rules and ‘Five-Dimensional Bidding’

A series of memorable Golden Rules, each of which flows from the course content, and a snapshot of the entire bid process. Together, they provide the rationale for the course and encapsulate each of the modules.

​2. Bid/No-Bid Process

We look at why this is a critical element of any approach to bidding and why careful qualification and selection of bids will drive higher win rates and increased revenues.

3. The purpose of a bid and why people buy (and don’t buy)

Why does the client go to the market and what are the rational and emotional reasons that influence decision-making? We also present the Non-Buying Motives and confirm why these drivers for failure must be eliminated from the bid.

4. Win Themes

What are they and how do we establish and use them?

5. The Power of Empathy

Gaining trust and generating a feeling of comfort – it’s not all about YOU!

6. Making your research count

Conducting research to make your bid resonate and demonstrate that you are more intelligent than the competition.

7. The Bid Value Matrix (BVM) ©

Our tool to capture your bid strategy and summarise your value proposition. The BVM underpins the Bid Perfect approach to successful bidding, succinctly capturing the elements of a winning bid.

8. Your Solution and its Selling Points

Aspects of your business and its services that will help your bid stand out and begin to positively discriminate you.

9. Benefits, Measurement and Value

The positive outcomes for the client.

10. Evidence – making what you say more believable 

Types of evidence and their strengths and weaknesses.

11. Answer Analytics

A final, significant exercise which brings all the key strands of day one together through the delegates’ review and evaluation of a series of tender answers.



1. ‘The Six Cs’

Complete, Clear, Concise, Compliant, Compelling, Competent

The Six Cs relate directly to writing winning answers and permeate much of the whole workshop and continue into day two.

2. Balancing Risk

Acknowledging risk and showing how we manage it. What is a risk register?

3. Question Analytics

To write a winning answer, you must understand the importance of the question and what you are actually being asked. We look at the process for this.

4. ‘The Architecture of a Winning Answer’

A natural progression from the previous module: understanding the question and breaking it down, so we are in the best position to build a winning answer.

5. Lean Writing and Proofreading

Techniques for a direct and concise approach to getting your messages across, and some of the pitfalls of ‘heavy phrasing’. The importance of error-free bids.

6. ‘Marginal Gains’

The sum of the little things we can do that add up to a big thing.

7. Bid Graphics

People eat with their eyes. What are the types of graphics we can use? How, where and why are they used? What is good imagery and what is poor imagery?

8. The Executive Summary

Your ‘elevator pitch’. A poor executive summary means a negative opinion will be formed on the rest of the bid. What makes a powerful executive summary?

9.The Bid Kick-Off Meeting

How, why, what, where, when, who? Agenda and actions.

10.Red Reviews

How, why, what, where, when, who? Process and results.

11.Summary and close



Need some guidance?

Is the open course right for me?

​Can I do the course via eLearning?

​Do you offer group discounts?​

Will you do a private course for my company?

Can you create custom bid courses?


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