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Understanding the potential for return on investment (ROI) is important to every business. You will want to be able to forecast the benefit of putting money into something to make an informed judgement on the value of positive outcomes.

Not every bid is a winning one, but that doesn’t mean you won’t get anything out of the process. With the correct approach, you can ask for and receive feedback as to why your bid was unsuccessful.

Much as you wouldn't have a mechanic fix a broken tooth or have your bank manager teach you how to play the piano, you shouldn't leave the writing or management of bids for your company with just ANYONE.