“What is the main reason a bid fails to win?”
This is the question we are asked more than any other and it is one for which, on the face of it, there is a simple answer. Our response is that a bid fails to win because it does not convince the reader. Always assuming you have selected an appropriate bid in the first place and priced it competitively, you must then persuade your prospective client that you are a capable organisation with the depth of resource, the expertise, the empathy and the solution to meet with their objectives. Then you must be able to prove it.