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BID REVIEW PROCESS

If you were to ask ten people involved in bid reviews what makes a good review, you are probably going to get ten different answers. This is especially true if you maintain a complex approach to reviewing, where there is little overarching linking between specific review responsibilities.

Characteristic problems with reviews are reviewers with little understanding of the RfP, poorly defined review scope and a lack of understanding of what to look for.


 

 

 

 

 

 

 

 

 

 

 

BID REVIEW PROCESS

WHAT MAKES A GOOD REVIEW?

If you were to ask ten people involved in bid reviews what makes a good review, you are probably going to get ten different answers. This is especially true if you maintain a complex approach to reviewing, where there is little overarching linking between specific review responsibilities.

Characteristic problems with reviews are reviewers with little understanding of the RfP, poorly defined review scope and a lack of understanding of what to look for.


 

So, what is a great bid review?

A valuable and exemplary bid review is a process that provides an objective reality check from a fresh, unbiased, customer-based viewpoint. Planned and executed correctly, an excellent review can turn an average bid (i.e. a losing bid) into a likely winner (or, at the very least, strong contender).

The key elements are:

  • That the question has been answered in its entirety, with all instructions followed.
  • That clear empathy has been demonstrated with the customer’s objectives and challenges.
  • That the writing is lean, focused and free of hyperbole.
  • That features are not masquerading as benefits.
  • That benefits have are measurable, quantified and connected to compelling evidence.
  • That value has unequivocally established.

The review will then award the answers given based on a scoring system agreed at the commencement of the review process. If maximum marks have not been scored, then the reviewers should be skilled enough to show where the deficiencies in the bid are and how to correct them to improve the overall score.

Bid Perfect offers a comprehensive professional bid review service carried out by experts. We also provide bid editing and proofreading services. If you would like to know more, please contact us for a no obligation conversation. We will be delighted to hear from you.


The Standard Colour Coded Review Process

 

Purple Team: Assesses the probability of winning and alignment with organisational goals

Blue Team #1: Reviews initial capture strategy and capture plan

Black Hat Team: Predicts competitors’ solutions

Blue Team #2: Reviews updated capture plan and solution set

Pink Team: Reviews storyboards and mock-ups to confirm solution set and to validate proposal strategy

Green Team: Reviews cost/price solution

Red Team: Reviews final proposal draft—including price—to predict how the customer will score the proposal

Gold Team: Approves final proposal and price

White Team: Compiles lessons learned from capture planning through proposal development to contract award


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