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EXECUTIVE SUMMARY

HOW DO YOU WRITE THE PERFECT EXECUTIVE SUMMARY?

The executive summary is a document that normally precedes the main bid and which is designed to effectively summarise your entire bid offering.

 

 

 

 

 

 

 

EXECUTIVE SUMMARY

HOW DO YOU WRITE THE PERFECT EXECUTIVE SUMMARY?

The executive summary is a document that normally precedes the main bid and which is designed to effectively summarise your entire bid offering.


The executive summary is, in effect, a sales pitch and must contain certain key elements:

  • A description of the customer’s primary objectives
  • Your key solutions elements
  • Compelling elements of your commercial model
  • Examination of your key win themes
  • Key value/benefits highlighted with quantification
  • Reference to particularly compelling evidence you are providing
  • What happens in the next steps, should you be awarded the contract

As well as the above, you should also be using a narrative style that talks to the customer and is focused on the them. A good tip is to start by writing a paragraph about their business and not your own.

An executive summary is typically two to four pages in length but a good rule is try to build a document that is about one page for every forty pages of bid. You can download our free guide to writing an executive summary here (http://www.bidperfect.com/en/bid-training/free-downloads/)

If you would like us to review an executive summary you have written, please contact us and we will give you advice on how it could be improved (unless of course it is perfect already!)


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